This project focuses on designing a modern, trustworthy, and conversion-driven website for a local plumbing services company operating in New York. The goal was to create a professional digital presence that clearly communicates services, builds trust, and encourages users to take quick action during emergencies.
The design balances strong branding, clear service presentation, and user-friendly navigation to support both urgent service requests and general inquiries.
Objectives
- Create a strong first impression with a bold, professional hero section
- Clearly present plumbing services and expertise
- Build trust through testimonials, FAQs, and certifications
- Encourage quick actions such as calling or booking services
- Design a fully responsive layout for desktop and mobile users
Roles & Responsibilities
- Designed the complete website UI from scratch
- Structured user flow for service discovery and quick contact actions
- Designed landing sections including hero, services, FAQs, testimonials, and blog
- Created card-based layouts for services and customer feedback
- Established a consistent color system, typography, and spacing
- Designed responsive layouts for mobile and tablet breakpoints
- Focused on usability, accessibility, and conversion optimization
Design Scope / Pages
- Home / Landing Page
- Services Overview & Individual Service Sections
- About & Trust Indicators
- FAQs Section
- Customer Testimonials
- Blog Listing Section
- Contact & Emergency CTA Sections
- Footer & Supporting Navigation
Design Approach
- Trust-First Design: Professional color palette and real imagery
- Clear Visual Hierarchy: Strong headings, icons, and spacing for easy scanning
- Conversion-Focused Layout: Prominent CTAs for emergency calls and contact
- Service-Oriented UX: Simple content flow for non-technical users
- Consistency: Reusable UI components across all sections
Key UX Focus Areas
- Fast access to emergency contact options
- Clear understanding of services offered
- Easy readability for all age groups
- Strong credibility through reviews and FAQs
- Smooth navigation across long-form content
Tools & Technologies
- Figma (UI Design & Prototyping)
- Adobe Illustrator (Icons & Visual Assets)
- Adobe Photoshop (Image Optimization)
- Miro (UX Planning & Layout Structure)
Outcome
The final design delivers a clean, modern, and highly usable service website that enhances trust and encourages customer action. The interface supports both immediate service needs and long-term brand credibility, providing a scalable foundation for future features such as online booking and service management.
