This project involved designing the sign-in and sign-up screens for a transportation network platform. The platform aims to connect businesses with transportation providers to streamline logistics operations. The user-friendly design allows transporters to easily register, log in, and access a range of services that help manage their fleets, drivers, and deliveries. The sign-up process includes multiple stages to collect user and business information, along with customization options for branding and documents upload.
Objectives:
- Streamlined Registration and Login: Provide a straightforward and efficient sign-in and registration experience for users (transporters) joining the platform.
- User-Focused Design: Focus on simplicity, ensuring that the process is easy to navigate and doesn’t overwhelm the user with too much information at once.
- Brand Customization: Allow transporters to upload their company logo and provide business details to create a personalized experience.
- Secure Account Access: Ensure a secure sign-in process with password recovery options and 24/7 customer support integration.
- Mobile-Friendly Design: Make sure the design is responsive and works seamlessly across different devices.
Roles & Responsibilities:
- UI/UX Design: Designed a simple yet effective layout for both the login and registration screens, ensuring ease of use.
- Wireframing & Prototyping: Created wireframes and prototypes for early feedback and iterations before finalizing the design.
- Branding & Visual Identity: Incorporated branding elements such as color schemes and logo placement to make the platform visually appealing and aligned with the brand identity.
- Interaction Design: Developed smooth transitions and button states to enhance user interaction and engagement during the sign-up process.
- Security Features: Ensured secure password handling and the addition of password recovery options to protect user data.
- User Testing: Conducted usability testing to ensure that the design met the user needs and improved the conversion rate for sign-ups.
Tools & Technologies:
- Design Tools: Figma, Adobe XD, Photoshop
- Prototyping Tools: InVision, Marvel App
- Front-End Technologies: HTML5, CSS3, JavaScript (for smooth transitions and user interactions)
- Authentication Tools: OAuth, Password Hashing (for secure sign-in)
Impact:
- Increased Sign-Up Rate: The streamlined design led to a significant reduction in user friction, improving the overall sign-up completion rate.
- Enhanced User Trust: The clean and professional design, combined with secure features, helped build trust among users when providing sensitive business details.
- Improved User Retention: The ease of use during the registration and sign-in process, along with user personalization, contributed to improved user retention and engagement.
- Brand Alignment: Transporters could easily customize their experience, aligning their account with their brand through logo uploads and company details.
