This project involves designing a user-friendly and modern mobile marketplace application for users to browse and buy a variety of items, including real estate, cars, buses, and more. The platform provides users with an intuitive interface to explore different categories, view details about each item, and make informed purchasing decisions. It features various filters for efficient product search and high-quality visual elements to enhance the user experience.
Objectives:
- Provide an easy-to-navigate, clean, and modern UI design.
- Create a smooth browsing experience across multiple product categories.
- Implement filtering and sorting options to help users find the products they want quickly.
- Design interactive product detail pages, allowing users to explore images, descriptions, pricing, and features of each item.
- Ensure the app is responsive and mobile-friendly, offering a seamless experience across devices.
Roles & Responsibilities:
- UI/UX Design: Crafted the overall visual and interaction design of the marketplace application, ensuring a modern, visually appealing experience for users.
- Wireframing & Prototyping: Developed wireframes and interactive prototypes to test and validate the user flow, and gather feedback for design iterations.
- Product Detail Pages: Designed product detail pages that include 360-degree views, detailed descriptions, pricing, and customer reviews.
- Design System: Created a cohesive design system with consistent visual elements like buttons, typography, and color schemes that represent the platform’s identity.
- User Flow & Navigation: Structured the navigation system for easy access to categories and detailed product pages, ensuring that users could smoothly browse and make purchases.
Tools & Technologies:
- Design Tools: Figma, Adobe XD
- Prototyping Tools: InVision, Marvel App
- Front-end Technologies: HTML5, CSS3, JavaScript (for dynamic features such as the 360-degree image viewer)
- Responsive Design: Media queries to ensure optimized display across different mobile devices and screen sizes.
Impact:
- Improved user engagement by offering an easy-to-use interface with an intuitive navigation system.
- Enhanced the shopping experience with high-quality product images, descriptions, and interactive features like 360-degree views.
- Increased conversion rates by making it easy for users to explore and purchase items directly within the app, thanks to the clear call-to-action buttons and organized layouts.
