This project is a conceptual UI/UX redesign of the Netflix website, focused on enhancing visual clarity, content discovery, and user engagement while maintaining Netflix’s strong brand identity. The redesign modernizes the layout, improves content hierarchy, and creates a more immersive first impression for new and returning users.
The goal was to refine the landing experience, simplify sign-up and login flows, and present platform features in a more structured and visually compelling way.
Objectives
- Redesign the Netflix landing page with a modern, immersive UI
- Improve content hierarchy for feature explanation and discovery
- Enhance sign-up and login experience with clean, focused layouts
- Maintain brand consistency while refreshing the visual system
- Create a scalable design suitable for future feature expansion
Roles & Responsibilities
- Redesigned the complete Netflix homepage UI from scratch
- Created structured layouts for hero, features, FAQs, and footer sections
- Designed sign-up and sign-in screens with clear focus and minimal friction
- Defined color palette, typography, and spacing based on Netflix branding
- Improved visual hierarchy for readability and content emphasis
- Ensured responsive-friendly layout structure
Design Scope / Pages
- Landing / Home Page
- Feature Highlights Sections
- Frequently Asked Questions (FAQ)
- Sign-Up Page
- Sign-In Page
- Footer & Supporting Navigation
Design Approach
- Brand-Driven UI: Used Netflix’s iconic dark theme and red accents
- Content-Focused Layout: Prioritized media visuals and key messaging
- Minimal Distractions: Clean sections to guide users toward conversion
- Clear CTA Placement: Strong call-to-action buttons for sign-up
- Consistency: Unified typography, color usage, and spacing system
Key UX Focus Areas
- Strong first impression for new users
- Clear communication of platform value and features
- Reduced friction in authentication flows
- High contrast and readability for dark UI
- Scalable layout structure for additional content
Tools & Technologies
- Figma (UI Design & Prototyping)
- Adobe Photoshop (Image & Visual Editing)
- Adobe Illustrator (Icons & Assets)
Outcome
The final redesign delivers a modern, visually engaging streaming platform interface that enhances clarity, usability, and brand presence. The concept demonstrates strong UI fundamentals, thoughtful UX structure, and the ability to redesign an established product while respecting its core identity.
